A Blogger Media Kit is a document that highlights all of the benefits of advertising with your blog. Similar to how a resume would show a potential employer why you are the best person for the job, a media kit will plainly show why a brand or advertiser would want to work with you.
Why Do Bloggers Need a Media Kit?
Quite simply – to make more money. With millions of bloggers and influencers vying for campaigns, a professional media kit will help you stand out from the crowd. A Media Kit shows that you are serious about running your blog like a business and not just a hobby, so they can feel confident working with you on larger budget campaigns.
What Goes Into a Media Kit?
A Bloggers Media Kit should give a high-level overview of your blog content, your audience demographics, social statistics, the opportunities you offer for collaboration as well as a bit of information about you and your style of promotions. It should include some of your photography, most popular or high-traffic posts, and other tidbits that make you unique.
How Long Should A Media Kit Be?
A blogger media kit should be between one and six pages — keeping in mind that like a resume, the shorter and more clear the information is, the better it will be received by those looking to hire you. Typically 1-3 pages have plenty of room to show off your best features, but if you have been blogging for a long time or have a lot of options for advertising, you may need additional space so that the final document does not look or feel crowded.
What Does This Media Kit Design Service Include?
I will create a custom, one-of-a-kind media kit that matches your current blog branding that features the most important metrics that a brand or advertiser would be looking for. I will send a draft over for approval and once approved I will add all outgoing links and send you a final copy.
What If My Statistics Change?
Once you have approved the draft of your Media Kit I will send over the final version as a high-resolution PDF along with a Canva Template Link that will allow you to import your media kit into your own Canva account to make updates to your statistics as needed.